CB 114-2002 竞争企业 - 卓越企业的市场份额增加10项原则

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This book presents a ten-step plan for assisting business success. Based on 100 key questions it is designed to help managers concentrate their improvement efforts. It explains the benefits of such principles as- senior executives acting as role models, the customer perception of value, improving systems and the need for enthusiastic employers. With useful examples drawn from the author''s experience of good and bad practices it explains how these principles can be practically applied and how primary stakeholders might respond. Chapters- Principle 1 - Senior executives as role models; Principle 2 - Focus on achievement of goals; Principle 3 - Customer perception of value; Principle 4 - To improve the outcome, improve the system; Principle 5 - Improved decisions; Principle 6 - Variability; Principle 7 - Enthusiastic people; Principle 8 - Learning, innovation and continual improvement; Principle 9 - Corporate citizenship and Principle 10 - Value for all stakeholders.

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